Is this what you're looking for?


You want to fall back in love with your business & reconnect with why you started it in the first place.

You want to be able to market & sell your work in a way that feels natural and true to who you are.


You want to stop working such long hours, while knowing that you can still create a steady flow of clients.

You want to start enjoying the freedom that comes from being your own boss.


That's where I come in...

sophy dale

I can help you clarify the foundations of your business so that it's fully aligned with your strengths, values and inner purpose, and so that it's set up to create financial and time freedom for you.

We can then work together to simplify your business, so that you're only focusing on the work that actually moves the needle on your business, and then we can focus on amplifying your impact.

Clarify. Simplify. Amplify.


My Experience

Serial entrepreneur • Coach • Copywriter • Editor • Project Manager • Researcher • Public Speaker • Fundraiser • Festival Director

My Values

Sovereignty • Simplicity • Connection • Depth • Transformation • Integrity

My Loves

Reading • writing • dark chocolate • walks by the sea • napping • social justice • meditation • collaboration • learning • conversation (NOT small talk) • creativity

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I'm not your standard business coach...


I don't talk about 'getting to six figures in six months'. I'm not slick or salesy, and I care as much about the vision you hold for your life and the change you want to see in the world as I do for the number-crunching of how you're going to turn a profit (but don't get me wrong, I want you to make good money doing what you love).

I have over 20 years experience working in the arts, publishing and charity sectors. I’m also a serial entrepreneur, having run three different companies.

When I first started working online, it was surprisingly hard to find

business support that was based around acting with integrity, andbalancing hard-headed strategy with considering how you actually want to feel. 

As I learnt more about how to run my business effectively and in a way that felt right to me, I started to see that I might not have the business degree, but I did have relevant experience and skills to work with other women who were making their way in the online business world.

In my previous roles, I’ve worked with writers ranging from Margaret Atwood to Ian Rankin, Irvine Welsh and Ali Smith. I ran a limited company carrying out arts project management and events, set up my own small press (running it jointly with the novelist Alan Warner) and for the last six years have run an online editing and writing mentoring company.

I have walked the walk and know first-hand what it is like to be an entrepreneur finding your voice.

“I no longer feel like my business is running me. Before working with Sophy I was drowning in doing all the things and unhappy about doing most of them. Now I have a clear strategy and clear steps to get there. Most importantly, it feels easy.

It’s been such a pleasure working with Sophy. She is so calm and genuine. It felt like we were sitting right across from each other over tea, not oceans apart!”

Erica Lampley, Brand & Graphic Designer - Erica Lampley Studios

What I bring to business strategy and mentoring:

I look at the big picture of how your business fits into your life - and I also look at the nitty gritty of conversion rates and percentages and pricing models. I am cross-trained as a business coach and also as a Relational Dynamics life coach - which means that I know that it's more important to ask the right questions than it is to have all the answers.

"Sophy is substantive, no-nonsense, a deep listener and able to move people along when they feel stuck"

Kerstin Martin Squarespace Authorized Trainer and Web Designer

My background in writing and the arts means that I know from the inside out how words and stories work. I was one of those children who was always lost in the world of a book, and it didn't surprise anyone when I did not one but two degrees in literature, or when I went on to work in publishing or when I later became a writing mentor. When I left the cosy arts world to become a business coach for digital entrepreneurs, that did surprise people though.

Recently, when my mum moved house and politely insisted on returning everything I was storing in her cellar, I came across my 'Top Secret File' from when I was nine years old. 

It turns out that, aged nine, I wanted to be a writer, inventor, archaeologist, detective and princess - my current field of work beautifully combines the first four of these elements (and I don't want to be a princess any more...).

These days I get to write in my work, but also I get to invent and, like an archaeologist, uncover the layers of my clients' strengths, values and sense of purpose to discover the key to what creates their best work. Like a detective, I get to do customer research, to find out what makes my clients' own favourite clients tick.

I've never met people more passionate or creative than those running their own micro businesses. I'm constantly inspired by my amazing clients and love that I get to watch them grow and flourish. Now I'm bringing two worlds together - writing and online business - to work as a business strategist, mentor and copywriter.

This hybrid of writer, editor, researcher and strategist is an unusual combination, but it means that you get copywriting support and brand voice strategy wrapped in with your business mentoring. I look at your business as a whole and how your copy fits into the bigger story you want to be telling. 

"I would recommend Sophy to anyone looking to feel more themselves in their business, who wants to feel good about the marketing strategy they implement instead of following a mass market-type plan.

She excels at being supportive, believing in her clients and allowing them to feel heard. And her copywriting skills are spot on!"

Sharon Newsom, Squarespace Web Designer - The Qurious Effect


Being good in business is the most fascinating kind of art. Making money is art and working is art and good business is the best art.

Andy Warhol


I'm here to help you clarify and simplify your business, so you can amplify your impact and your income.

I'll help you create a business that gives you the freedom you've been craving, whilst allowing you to focus on doing great work for your clients. You can say goodbye to the hustle and the long hours and feel confident that you're spending your precious time, energy and attention on doing more of what you know will work to grow your business.

Sound good? Well, the next step is to click the button below and find out a bit more about how you can work with me to start uncomplicating your business, doing less and achieving more.


I loved how she managed to make suggestions which pulled together several threads of ideas I’d already had and turned them into something spectacular which plays firmly to my strengths. I also liked how she pointed out strengths in my business which I hadn’t even realised were there. The whole session gave me a completely new perspective on my business as a whole, and made me realise how small I was playing.


Sophy Dale Coaching is signed up to The Ethical Move.

This is a campaign creating a new standard for marketing based on trust and honesty.