Is this what you're looking for?


You want to fall back in love with your business & reconnect with why you started it in the first place.

You want to be able to market & sell your work in a way that feels natural and true to who you are.


You want to stop working such long hours - while knowing that you can still create a steady flow of clients.

You want to start enjoying the freedom that comes from being your own boss.


That's where I come in...

sophy dale

I can help you sidestep the hustle and create more impact for less effort. I’ll help you work out how you can do less better.


My Experience

Serial entrepreneur • Coach • Copywriter • Editor • Project Manager • Researcher • Public Speaker • Fundraiser • Festival Director

My Values

Sovereignty • Simplicity • Connection • Depth • Transformation • Integrity

My Loves

Reading • writing • dark chocolate • walks by the sea • napping • social justice • meditation • collaboration • learning • conversation (NOT small talk) • creativity

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I'm not your standard business coach...


I don't talk about 'getting to six figures in six months'. I'm not slick or salesy, and I care as much about the vision you hold for your life and the change you want to see in the world as I do for the number-crunching of how you're going to turn a profit - but don't get me wrong, I want you to make good money doing what you love.

I have over 20 years experience working in the arts, publishing and charity sectors and have worked with writers ranging from Margaret Atwood to Ian Rankin, Irvine Welsh and Ali Smith.

I’m a serial entrepreneur - I ran a limited company carrying out arts project management and events, set up my own small press (with the novelist Alan Warner) and for the last five years have run an online editing and writing mentoring company.

I believe you can design your business to support the life you want to live.



I have walked the walk and know first-hand what it is like to be an entrepreneur in the arts, both offline and online.

When I started my writing mentoring business, I was only able to work for an hour a day (during my baby’s nap time) and I had an undiagnosed illness which left me exhausted – so I know from the inside out what it’s like to run a business when your time and energy are extremely limited (you can find out more about this aspect of my story here).

My previous companies weren’t six-figure businesses, but in both I worked my way up to charging the top rates in that marketplace and had a full client roster for the time I had available to work. In essence, both businesses did what I designed them to do.

When I first started working online, it was surprisingly hard to find business support that was based around acting with integrity, and balancing hard-headed strategy with considering how you actually want to feel. 

As I learnt more about how to run my business effectively and in a way that felt right to me, I started to see that I might not have the business degree, but I did have relevant experience and skills to work with other women who were making their way in the online business world.


“I no longer feel like my business is running me. Before working with Sophy I was drowning in doing all the things and unhappy about doing most of them. Now I have a clear strategy and clear steps to get there. Most importantly, it feels easy.

It’s been such a pleasure working with Sophy. She is so calm and genuine. It felt like we were sitting right across from each other over tea, not oceans apart!”

Erica Lampley, Brand & Graphic Designer - Erica Lampley Studios

What I bring to business strategy and mentoring:

I look at the big picture of how your business fits into your life - and I also look at the nitty gritty of conversion rates and percentages and pricing models. I am cross-trained as a business coach and also as a Relational Dynamics life coach. I'll help you to reframe exactly which path you should be on in the first place - which is really hard to do for yourself, no matter how good you are at business.

"Sophy is substantive, no-nonsense, a deep listener and able to move people along when they feel stuck"

Kerstin Martin - Squarespace Authorized Trainer and Web Designer

Along with my emphasis on simplifying your business and getting back in control of your time, energy and focus, I also bring a skill-set from my previous decades working in the books world. I use the skills I honed over two decades working as an editor when I help my clients to do less better. Cutting, simplifying and clarifying are core to the work of an editor, and in my work now, I simply apply those skills to my clients’ business models and to-do lists, rather than to the plot and character list for a novel.

I don’t just apply these skills metaphorically though. My instinct for a story can also help your business to stand out in a crowded market. Once we uncover the story that's at the heart of your business, you'll be able to express what you stand for with a clarity and conviction that draws your perfect-fit clients towards you. You won’t need to compete on price, because you’ll be in a category all of your own.

My background in writing and the arts means that I know from the inside out how words and stories work. I was one of those children who was always lost in the world of a book, and it didn't surprise anyone when I did not one but two degrees in literature, or when I went on to work in publishing or when I later became a writing mentor. When I left the cosy arts world to become a business coach for digital entrepreneurs, that did surprise people though.

Recently, when my mum moved house and politely insisted on returning everything I was storing in her cellar, I came across my 'Top Secret File' from when I was nine years old. 

It turns out that, aged nine, I wanted to be a writer, inventor, archaeologist, detective and princess - my current field of work beautifully combines the first four of these elements (and luckily I don't want to be a princess any more...).

These days I get to write in my work, but also I get to invent and adapt new models for business and, like an archaeologist, uncover the layers of my clients' strengths, values and sense of purpose to discover the key to what creates their best work. Like a detective, I get to do customer research, to find out what makes my clients' own favourite clients tick.

I've never met people more passionate or creative than those running their own micro businesses. I'm constantly inspired by my amazing clients and love that I get to watch them grow and flourish. Now I'm bringing two worlds together - writing and online business - to work as a business strategist, mentor and copywriter.

This hybrid of writer, editor, researcher and strategist is an unusual combination, but it means that you get an editor’s eye on your whole strategy, plus copywriting support and brand voice strategy wrapped in with your business mentoring. I look at your business as a whole and how your copy fits into the bigger story you want to be telling. 

"I would recommend Sophy to anyone looking to feel more themselves in their business, who wants to feel good about the marketing strategy they implement instead of following a mass market-type plan.

She excels at being supportive, believing in her clients and allowing them to feel heard. And her copywriting skills are spot on!"

Sharon Newsom - Squarespace Web Designer - The Qurious Effect


Being good in business is the most fascinating kind of art. Making money is art and working is art and good business is the best art.

Andy Warhol


I'm here to help you work out how to do less better.

I'll help you create a business that gives you the freedom you've been craving, whilst allowing you to focus on doing great work for your clients. You can say goodbye to the hustle and the long hours and feel confident that you're spending your precious time, energy and attention on doing more of what you know will work to grow your business.

It’s what I wanted for myself in my own businesses, and it’s what I want for you too.

I’m interested in sustainable growth, based on giving your clients huge value for money, zero hype and building a business that works for you and how you want (or need) to live your life at this moment in time.

I only take on clients whose work I really believe in, so you'll get my unwavering support to bring out your best qualities and attributes and apply them directly to your business. You'll also get a thought-partner, someone to bounce ideas off, and someone who won't be afraid to ask you difficult questions - and who will help you to explore different potential answers. You don't have to be in this alone - we can be in this together, so that you don't have to keep figuring out every last thing for yourself.

Sound good? Well, the next step is to click the button below and find out a bit more about how you can work with me to start uncomplicating your business, doing less and achieving more.


I loved how she managed to make suggestions which pulled together several threads of ideas I’d already had and turned them into something spectacular which plays firmly to my strengths. I also liked how she pointed out strengths in my business which I hadn’t even realised were there. The whole session gave me a completely new perspective on my business as a whole, and made me realise how small I was playing.


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