How to write a great About Me page

If your Home Page is the initial invitation, your About Page is 'let's start getting to know one another'. It's where you hope to find kindred spirits and shared values and perspectives.⠀⠀
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So, you have to get personal. You have to share your values and your perspectives otherwise your potential kindred spirits (aka your ideal clients) won't recognise you for who you really are. If you hide behind bland, 'professional' cookie-cutter descriptions of what you do and how you got here, you'll blend in with a sea of others doing the exact same thing, hiding behind the same jargon.⠀⠀
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Tell your story and tell people what matters to you about what you do. Otherwise, you'll just be one more designer/life coach/consultant and there's no particular reason to pick YOU out of all the thousands of people on the internet who do roughly what you do.⠀⠀

The mainstream advice is to make your About page all about your clients. But few things irritate me more as a potential client than going to someone’s About page in the hope of finding out more about them, only to be hit over the head with a great long sales pitch about how well they think they understand me. You have the whole of the rest of your site to write about your potential clients - your About page needs, of course, to have their perspective in mind, and to share the aspects of yourself and your story that are relevant to your ideal clients. But this is the one page that’s about you, not them.
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Your About page has to have some of the same spirit that small children have, the way they're willing to make the first move and say 'let's be friends'.⠀⠀
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You don't have to be crazily vulnerable and lay bare your deepest darkest secrets, you just need to share your stories so that people can understand who you are and where you're coming from.⠀⠀
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And if you're not sure where to start, I can help. Book a discovery call if you'd like to chat about how to tell your story in a compelling, memorable and still-professional way.⠀⠀
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