Finding your brand voice isn't about logos or colours (that can come later).

It's about understanding your calling, how your business expresses your true vocation. When you find that element of vocation, it feels like coming home.

Your calling is beautifully described by Frederick Buechner as:

"the place where your deep gladness and the world’s deep hunger meet."

The Full Story is my signature service, that gets at the heart of what you do, why you do it and how you communicate so that your perfect-fit clients are drawn towards you and your work.

We'll unlock your 'deep gladness' - you, working in your zone of genius - and look at how to match that up with the 'deep hunger' of your dream clients, so that you can do your very best work for the people who need and want that work the most.

After we've worked together, you'll have renewed inspiration about your business direction, you'll have a consistent and cohesive brand voice and you'll also be able to discuss, in terms that make sense to your dream clients:

  • Who you serve, in a nutshell
  • What the trigger is for clients to start working with you
  • What you help your clients do 
  • What the bigger dream is that you're moving them towards
  • What sets you apart in the marketplace – your 'onlyness'

And you'll have a clear plan for mapping out your content and marketing strategy for the next six months. 


You get a hotline from the customer research I do on your behalf to everything your perfect fit clients think about you - and what they really deep-down want next from you.

And you get a crystal clear, dialled-down sense of what your brand is, what you stand for and exactly how you're different from the rest of your market.

We make sure that clarity is based on what you do best - you working right smack in the middle of your zone of genius.

You work with an experienced editor (me!) who draws out from you the real life examples and stories that best distill your brand message.

You'll also get access to an SEO expert, to ensure that, once we've honed your message, it reaches the people you most want to hear it.

And your brand voice strategy is aligned with your overall marketing strategy and business structure, so that you have one holistic business game plan that can be the foundation of all your decision-making and messaging.

You get a clear sense of direction, (re)discover your sense of purpose and your whole business feels cohesive and uniquely you. Launches for new services or offerings are much less stressful, since you know in advance that they are a perfect fit for your ideal clients.

The right people - your people - will recognise you immediately as one of their own; understand and remember your brand; instantly 'get' your perspective on their issues; care about what you have to say; and they'll be asking to buy the service you most want to provide for them.

Once you really own your voice, you can step more fully into your power - and then you can start inspiring more people into action, amplifying your impact and taking your business to the next level.


We start with a business strategy session to ensure that your brand voice fits with your pricing, your business structure and the relationship you want to have with your clients.

Then we'll have a session designed to capture the sweet spot where your zone of genius meets your core values and your deeper sense of purpose, so that we can ensure that your brand effectively represents you at your absolute best.

Next we'll have a story-capture session, where we discover the stories that shed the most light on the transformations you can create by the services you offer.

Then you'll gain a new, customer-focused insight into your business as a result of my in-depth research on your behalf - I'll interview your three favourite clients to capture the essence of what you do best, what they were looking for when they hired you and how your services have worked for them.

Next I'll research the rest of your market and the other players offering alternatives to your services, to make sure we understand how you fit into the overall ecosystem in your niche.

Throughout the process, I'll be working with an SEO expert who will review your existing SEO to capitalise on what's already working for you and will then guide us towards nuanced long-tail keywords that get to the heart of what you want to say, but use the language of your ideal clients, making you so much more findable by those who need your services.

You'll come away with a Brand Voice Playbook including a story bank, content ideas generator and a goldmine of information on your ideal clients and how to position your offer against the alternatives. This will be your touchstone as you go forward with your business, guiding not just your content strategy but all of your business decisions.

So, what exactly's in the Playbook?

Part One - All about You, Your Niche & Your Dream Clients

Your Sweet Spot: Your signature blend of core strengths, values and inner purpose 

Your Origin Story: How you came to found this business and why it matters

Your Point of Difference: What makes you stand out in the marketplace

Ideal client Dossier: All the juicy information from my interviews with your favourite clients

Your Ecosystem: A rundown of how you fit into your niche, with info on how your competitors are positioning themselves

Your SEO: Expert feedback on what's working and what needs to be strengthened

Part Two - Content & Style

Core Messaging: Your brand beliefs, values and message (where your sweet spot meets your ideal clients' needs)

Writing Goals: What you're trying to achieve when you share content

Voice Appeal: Your signature style of communication

Content Types: The best formats and platforms for you to share information and ideas

Content Themes: 3-6, tailored to where your interests intersect with your perfect clients' issues (with longtail SEO keyword suggestions)

Story Bank: Your unique stories, with suggestions about where & when to use them

Part Three - Marketing Strategy

Outreach Plan: concrete ideas for how best to reach out to your ideal clients

Editorial Calendar: 6 months of ideas for blog posts/social media updates - all optimised for SEO

Tone of Voice: This will shift depending on your audience and the context

This Playbook will make everything else in your business easier - it will be straightforward to decide which ideas to take forward and which to put on a back-burner without second-guessing, since you'll know in advance which new offers are likely to resonate most strongly with your perfect fit clients.

You'll be able to adjust your pricing to reflect your new focus on working only in your genius zone. And you'll be more motivated because you're always doing your best work for your favourite clients.

Finally, by baking in SEO right from the beginning of developing content ideas, we'll make sure that, now that we've found the right words to express what you do, the right people will find you.


Who is it for?

You need to have been in business for at least a year to get the most out of this - and it can be useful if you've been in business for much longer but are either ready to level up, contemplating a pivot, or working with a new client group, or even if you're just feeling a bit stale or lacking in direction.

You can combine it with my Web Copy service, or just dive straight in to adjusting your messaging yourself, working with the Playbook to guide you.

How is my approach different?

Often in Brand Voice work, the emphasis is mostly on you - which seems sensible, since it's your brand right? But here we're focusing equally on you AND your clients, because it's in the place where your expertise meets your clients' needs that your brand voice speaks most clearly.

The other difference comes from me. Usually people working in the branding world come from design or social science research backgrounds, but my background is as an editor with twenty years experience in the books world. I'm used to working intensely collaboratively with writers, bringing out their voice and helping to make their stories shine.

That's my zone of genius and by working on your Brand Voice Strategy, I get to bring my expertise to meet your hunger to be seen for who you truly are and to serve your own best clients more deeply.

What's included?

  1. Pre-session Clarity Questions, so we can make the most of our time together.
  2. Three hour long sessions with me (on Zoom video, so you can get session recordings to refer back to) covering your business strategy, your zone of genius and story collection.
  3. My interviews with your top three dream clients and my research on your competitors (you get recordings of the interviews plus my written reports).
  4. Input from an SEO expert to ensure that the right people connect with and can find your new message.
  5. I go away and put together your full Brand Strategy Playbook, then send it to you.
  6. You read, inwardly digest, reflect, think about any further questions you might have for me
  7. We have a final 30 minute wrap-up call to make sure you're good to go.

Your investment:

£2,500 upfront or 3 payments of £850 each

You can also choose to combine The Full Story with my Web Copy package. And if you want a complete visual rebrand and/or a new website, we can put together a bespoke package just for you, using my most trusted graphic and web design partners as collaborators. The price for this would vary according to your particular requirements, but to give you an indication, you might get The Full Story plus a website rewrite, plus a completely new Squarespace website to showcase your newly defined brand voice for a price in the region of £5,000 (roughly $7,120 USD).


Ready to be known for being who you really are?


Excellent! Here’s how to get started:

Step 1. Book a free 30 minute call to check whether The Full Story is the perfect first step for you. If it’s a big yes from both of us, I’ll send you your invoice and contract at the end of our call (and you can choose to pay in three installments if you prefer).

Step 2. Within 24 hours of making your payment, you’ll receive an email from me with your Clarity Questions and supporting materials, and a link to my online scheduler so you can book your first three coaching sessions.

Step 3. You’ll complete your Clarity Questions and send your answers to me.

Step 4.  We’ll have a Zoom video coaching session at the appointed time and get you started with getting super clear on your brand voice!

If you have any questions about how the programme works, don’t hesitate to email me or set up a chat. I’m always happy to help.


"Two recurring areas of friction for me have been focus and clarity. I had so many ideas and options that I had become almost paralyzed about how to create a structure or system flexible enough to accommodate my creative working style and everything I wanted to accomplish.

I was truly amazed by Sophy's ability to guide me with insightful questions to a structure, plan and strategy. I couldn't wait to get off the phone and start implementing right away!”

Tasra Dawson | Artist & Filmaker

Sophy helps people succeed by being more of themselves. She’s so affirming and supportive. Working with her was like a huge boost of confidence. She’s one of the most supportive and affirming coaches I’ve worked with.”

Michelle Ayn Tessensohn | Master Coach

"I loved how she managed to make suggestions which pulled together several threads of ideas I’d already had and turned them into something spectacular which plays firmly to my strengths. I also liked how she pointed out strengths in my business which I hadn’t even realised were there. The whole session gave me a completely new perspective on my business as a whole, and made me realise how small I was playing.

I would recommend Sophy’s services without hesitation! She is patient, persistent, and supportive, and makes me feel like I can achieve much more than I was aiming for. I think anyone who is struggling to make sense of their products, pricing, and services would benefit greatly from speaking with her. She really opened my eyes to what’s possible in my business.”

Eli Trier | Artist & Author

"Sophy is really outstanding at what she does. I would highly recommend her services to anyone I know who wants to create a more heartfelt marketing approach for their business. 

Her approach is very practical but also warm, down to earth, patient, kind and authentic. It's FUN working with her! 

Sophy keeps the sessions filled with relevant conversation and teaches practical strategies that I can use to achieve my intentions. She's delivered amazing content without any fluff, and I'm seeing quick results from my work with her." 

Jen Johnson | Mindfulness Teacher and Coach

"My sessions with Sophy were incredibly helpful--just what I needed. Not only did they give me courage to do something that makes me uncomfortable--they also helped me understand the reasons why my natural inclinations might actually be pointing me towards taking a smart decision given my business... I'd recommend Sophy to anyone who needs support to cut through the noise and confusion to help them see what's possible. You will get targeted, manageable, extremely helpful advice."

Michelle Boyd | Founder | Inkwell Retreats

"I no longer feel like my business is running me. Before working with Sophy I was drowning in doing all the things and unhappy about doing most of them. Now I have a clear strategy and clear steps to get there. Most importantly, it feels easy.

It’s been such a pleasure working with Sophy. She is so calm and genuine. It felt like we were sitting right across from each other over tea, not oceans apart!"

Erica Lampley | Brand & Graphic Designer