Create more impact with less effort.


Running a business wasn’t supposed to be this hard.

You started out wanting to share your gifts with others and have plenty of time for the rest of your life. That’s not quite how it’s turning out though. The big dreams you had seem to have got buried somewhere under your never-ending to-do list.

You’re proud of the business you’ve built up but you’re tired of always feeling stretched too thin, scrambling to catch up.

You’ve always found a way through the challenges before (in fact, you’ve thrived on challenges) but you understand the value of targeted support. You know you could get further faster if you just get help to structure your time, manage your energy and hone your focus, so that you can stop feeling scattered and finish more of what matters most. Even more importantly, if you had fresh eyes on your business, you could work out what is truly important, and double down on that. As Stephen Covey says:

"The challenge is not to manage time, but to manage ourselves."

At the moment, it feels like you’re stuck on a hamster wheel of busy work - between email, social media, marketing and networking, it seems there’s barely any time at all to do your real work.

This business that was supposed to give you the flexibility to be fully present with your family instead seems to be taking over your life. And the demands of running a home and a family are constantly chipping away at the time you have available for work.

You can never fully relax because your mind ALWAYS has a ticker-tape running through it, keeping track of All The Things. You feel responsible for everything but not quite in control of any of it.

You hate this thought, but you’re starting to doubt that running your own business really is the right thing to do. At least when you had a 9-5 job, you had a reliable structure (and pay cheque!) to plan around.

Even though you’re making the money you need, it doesn’t feel sustainable, let alone enjoyable.


You want a business that supports you, not just financially, but in terms of your energy and emotions too, so that you’re not left drained at the end of the working day.

You’re ready for a different approach to running your business - one that doesn’t separate your business from your life.

Instead, you’ll see how the big picture fits together - work, family, household, time for you - and how you can ensure that all the important stuff gets taken care of.

Imagine waking up knowing (really deep down knowing) that everything important is fully accounted for on your to-do list and calendar. You really ARE going to get everything done that needs to get done, today and every day. No brain fog, no exhaustion, no desperate scrabbling for half-remembered files or emails.

What would it be like to know that, not only is all the crucial work stuff going to get done, but you’ll have the time and energy to have more fun outside of work? Or to plan date nights that don’t involve crashing out on the sofa in front of Netflix?

And imagine really having time for you - time to go for a walk, curl up with a book, or catch up with a friend - without feeling too exhausted or time-crunched to be able to relax and enjoy it.


I help values-led entrepreneurs focus on doing less to achieve more, so they can finally enjoy the freedom of being their own boss.

Feeling like your business has turned into a demanding job, complete with long hours for not enough reward? This short but deep coaching programme you’ll learn how to manage your time in a very different way, so that - at last! - you’ll feel as if there really are enough hours in the day for all the things you want and need to do.

You won’t feel like you’re spending all day every day fire-fighting and never getting to the important work you set up your business to be able to do. You’ll stop feeling stressed and start feeling energised, enthused and crystal clear about what you’re doing and why you’re doing it.

As a result of this intensive programme, you will:

  • Know what to stop doing, what to outsource, what to automate and what to do differently (both at home and in your business) so you have a short, focused to-do list which reflects your real priorities

  • Feel a sense of ease and flow around your work and life - you'll be leveraging your core strengths, honouring your values and aligning with your deeper sense of purpose

  • Have a new weekly schedule that’s crafted around your unique set of responsibilities and your specific creative rhythms. When you look at your calendar, everything in there will fit with your values and will tie in with what your business actually needs.

  • Finally start enjoying the freedom and flexible schedule that comes from being your own boss

  • Have time set aside each week to truly step into the role of CEO of your business, getting you out of feast and famine work cycles and allowing you to make sure you are able to start doing the work that really affects the success of your business.


The Clarity Questions:

These will help you to understand more about the details of how you’re using your time (and what’s zapping your energy) at the moment.

You’ll get some indications about what to start changing - and you’ll start thinking about what your ideal flexible schedule would look like and what your overall vision is for your business. You’ll also be given an easy to use time tracking system - because you can’t start managing something you’ve never measured.

Digging in and really getting to grips with what’s going on now - and how you’d like to change it - are the essential first steps towards ending the time crunch and moving towards a sense of ease, calm and freedom.

Deep Dive Part One:

Great plans are irrelevant if they’re not aligned with what you really want to achieve - so your first 90 minute one-to-one coaching session is all about getting super clear on your values, your Zone of Genius, and your deeper purpose - and looking both at how they’re showing up in your day to day life now, and how you’d like to honour them in an ideal scenario.

This way we can ensure that all the nitty gritty work we do in Part Two - planning, scheduling, creating milestones etc. - is actually going to take you to where you most want your life and business to be.

Deep Dive Part Two:

This second 90 minute private coaching session is where we’ll roll up our sleeves and get right into the specifics of how to take control of your time. Because we're working one-to-one, we can focus entirely on the unique details of your situation.

We’ll radically simplify your to-do list and calendar and start transforming your relationship with time. By the end of the session you’ll be ready to put systems in place that mean you can be much more efficient. Because you’ve designed them yourself, they won’t feel constraining or over-complicated, instead they’ll feel creative, freeing and empowering. You’ll understand how to ride the ebb and flow of your own energy to get more done, and how to increase your focus. As a result, you’ll start feeling much more ease and flow in your life, at work and at home.

You’ll finally have the time, energy and focus to start building the dream business you thought you were creating in the first place. And we'll be taking a fresh look at your business strategy and structure to ensure that you're not fighting your own natural tendencies and can start really leveraging your core strengths, which will make everything easier and more effective.

The Freedom Plan:

You’ll leave your second Deep Dive session with a step by step plan for a new approach to your life and business. Now’s your chance to start putting it into action, with some supporting materials from me.

This is an opportunity to experiment, and to see how your plan stands up to real life - knowing that you’ve got email support from me over the next two weeks as you begin implementing it.

The Freedom Follow-up:

Two weeks after your second Deep Dive session, we’ll schedule an hour long follow-up call where I can check in with you to see what’s been working and what needs to be tweaked - and go a bit deeper in some areas.

I’ll hold you accountable for making the changes you need to leave overwhelm behind.  

Here’s where we’ll make double sure you have a robust plan, that can withstand the odd curveball that life’s bound to throw at some point.

After the adjustments we make in this call, you’ll be able to sit back and relax into your new calmer way of life - and start enjoying the perks that come from being your own boss.

You really CAN have enough time for everything that’s truly important to you - and a flexible schedule to make sure it all happens. And I can help you work out how to get there.



Ready to start thriving rather than just surviving in your business?


Excellent! Here’s how to get started:

Step 1. Book a free 30 minute call with me, to discover whether we’re the right fit and to decide whether 'Do Less: Achieve More' is the perfect first step for you. If it’s a big yes from both of us, I’ll send you your invoice and contract at the end of our call (and you can choose to pay in two installments if you prefer).

Step 2. Within 24 hours of making your payment, you’ll receive an email from me with your Clarity Questions and supporting materials, and a link to my online scheduler so you can book your first two coaching sessions.

Step 3. You’ll complete your Clarity Questions and send your answers to me.

Step 4.  We’ll have a Zoom video coaching session at the appointed time and get you started with simplifying your life and business!

If you have any questions about how the programme works, don’t hesitate to email me or set up a chat. I’m always happy to help.


"Two recurring areas of friction for me have been focus and clarity. I had so many ideas and options that I had become almost paralyzed about how to create a structure or system flexible enough to accommodate my creative working style and everything I wanted to accomplish. I wasn't sure what Sophy could do in just one session, but was truly amazed by her ability to guide me with insightful questions to a structure, plan and strategy. I couldn't wait to get off the phone and start implementing right away!”

Tasra Dawson | Artist & Filmaker

Sophy helps people succeed by being more of themselves. She’s so affirming and supportive. Working with her was like a huge boost of confidence. She’s one of the most supportive and affirming coaches I’ve worked with.”

Michelle Ayn Tessensohn | Master Coach

I loved how she managed to make suggestions which pulled together several threads of ideas I’d already had and turned them into something spectacular which plays firmly to my strengths. I also liked how she pointed out strengths in my business which I hadn’t even realised were there. The whole session gave me a completely new perspective on my business as a whole, and made me realise how small I was playing.

I would recommend Sophy’s services without hesitation! She is patient, persistent, and supportive, and makes me feel like I can achieve much more than I was aiming for. I think anyone who is struggling to make sense of their products, pricing, and services would benefit greatly from speaking with her. She really opened my eyes to what’s possible in my business.”

Eli Trier | Artist & Author

“I’d never had coaching before and wasn’t sure what to expect from working with Sophy but I was really impressed. I came away from my session feeling really focused and driven – I actually got straight to work when I got home. I would definitely recommend Sophy to other VAs who are struggling with focus and how to prioritize tasks, and to my current and future clients. She gives great suggestions that make perfect sense and seem so simple! And she provides clear instructions on how to implement her suggestions.”

Jessica Brown | Founder | Nihongo Connection

"I no longer feel like my business is running me. Before working with Sophy I was drowning in doing all the things and unhappy about doing most of them. Now I have a clear strategy and clear steps to get there. Most importantly, it feels easy.

It’s been such a pleasure working with Sophy. She is so calm and genuine. It felt like we were sitting right across from each other over tea, not oceans apart!"

Erica Lampley | Brand & Graphic Designer

"Sophy is really outstanding at what she does. I would highly recommend her services to anyone I know who wants to create a more heartfelt marketing approach for their business. 

Her approach is very practical but also warm, down to earth, patient, kind and authentic. It's FUN working with her! 

Sophy keeps the sessions filled with relevant conversation and teaches practical strategies that I can use to achieve my intentions. She's delivered amazing content without any fluff, and I'm seeing quick results from my work with her." 

Jen Johnson | Mindfulness Teacher and Coach