When you're crystal clear on your message, everything about marketing your business will be easier.
more clarity about how to draw together all the threads of what you do in a way that makes sense to other people
more alignment - when you name and own your message you can live it more intentionally
more ease, flow and focus - your business will revolve entirely around your greatest strengths, core values and inner purpose
more confidence - it's easier to pitch for guest posts or podcast interviews, or to reach out to potential business collaborators or influencers
Without this firm foundation, the rest of your marketing efforts can feel like you're swimming through treacle. Uphill. Oh, and the tide's against you... and did I mention the fog?
When you've got a clear message in place, you can use that as the basis for creating engaging and compelling copy that will draw your ideal clients to want to buy your products and services. The stress goes out of sales calls - you are only speaking to potential clients who resonate with your message and are eager to learn more - no more wasting time on discovery calls with people who are the wrong fit, and no more trying to convince people to buy.
Since your message is unique to you, it means you no longer need to compete with other life coaches/designers/insert your specialism here on price. Obviously, price is still going to be relevant for your clients, but it won't be the defining factor for them choosing you, which means you can charge based on the value you're providing rather than being constrained by the average rate in your niche.
Once you unlock the message you really want to tell the world, you'll want to share it, meaning networking and reaching out to people will be a thousand times easier.
Craft Your Message is for you if
you know what you want to say but not how to say it
you want to feel excited about sharing what you can do for your clients
you want people to immediately 'get' what you do
What will you come away with?
When we've worked together you'll have
a message that you really want to share with the world
the answer to the dreaded 'what do you do?' question
you'll be pitch-ready - whether for podcasts, guest posts, speaking opportunities or talking to potential business collaborators
Does this sound good?
Fabulous - this is what happens after you sign up:
We'll have a 1:1 call so we can talk everything through in depth
We'll work together on a shared Google Doc to polish your message until it shines
We'll have a final wrap up call to discuss how you're going to use this message to the full.
Your investment for Craft Your Message is £250 (convert to your currency here).
If you'd like to go ahead, the first step is to do my Story Power mini-coaching programme. If you’d like to find out more, arrange a free consult call with me:
What they're saying:
"...I'm seeing quick results from my work with her..."
"Sophy is really outstanding at what she does. I would highly recommend her services to anyone I know who wants to create a more heartfelt marketing approach for their business.
Since I followed Sophy's guidance, I'm attracting more of my ideal clients, and when they call, they even tell me they relate to specific things I've expressed in my web copy.
Her approach is very practical but also warm, down to earth, patient, kind and authentic. It's FUN working with her!
Sophy keeps the sessions filled with relevant conversation and teaches practical strategies that I can use to achieve my intentions. She's delivered amazing content without any fluff, and I'm seeing quick results from my work with her."