Don't think you're cut out for success in business? Think again.

You’re an ‘accidental entrepreneur’.

You wanted to be an artist or a life coach or a writer or a yoga teacher, but that turned out to mean being self-employed.

You don’t want to be a slick marketing machine.

You want to focus on the work and clients that you love – but you need more clients and more income, otherwise you’ll have to give up and go back to the soul-sucking 9-5...

You know more or less what you’re supposed to do to promote your business, but you’re trapped in a combination of overwhelm, procrastination and discomfort.

You're frustrated that your hard work isn't paying off.

You so want this business to work, but your passion and hard work hasn’t yet turned into reliable income and you wonder if you can succeed without selling out.

You’ve watched the free webinars, taken the e-courses and maybe even had some business coaching already, but none of it has really helped. You’ve tried taking the advice of online experts, but it feels inauthentic at best and manipulative or sleazy at worst.

You just want to make a good living doing good work – other people manage it, so what’s stopping you?


Selling without Selling Out




a.k.a. marketing & sales for people that hate marketing & sales...

What if you could build a business that plays to your natural strengths?

Your quiet, introverted and intuitive side can be the superpower that leads to more connection, deeper relationships and an entirely authentic way of doing business.

This 1-month coaching programme will help you promote your work in a way that feels good.

We'll blend inner work (reconnecting you with your intuition and working through your inner blocks) with outer work (creating a simple actionable strategy that’s tailored to your strengths and your current stage of business). I'll be focusing on integration and implementation, so you’re not left high and dry with lots of good ideas but no plan to put them into action.

As a result of this coaching programme you will learn:

  • What your real business strengths are (they may not be what you think)
  • How to make the act of being of service the key to your long-term success in business
  • How building deep, lasting relationships can lead to all the clients you’ll ever need.

You'll come away with either:

  • a new package (or we’ll re-work an existing package to bring out what you do best);
  •  a new, more authentic way of marketing so you can reach more of your ideal clients;
  • a new way of adding value to what you do so you can raise your prices with integrity.

And sometimes we’ll be able to do all three!


Here's how it works...

Part 1: The Clarity Questions

This in-depth questionnaire is where you start getting some insight into what’s really going on for you. This is your chance to put everything out there. We'll discover what might be holding you back, and find both the weak and strong points of your business at the moment. Once you’ve answered my questions, I’ll be able to pinpoint exactly what to focus on for your Deep Dive coaching session.

Part 2: The Deep Dive

This is a 75-minute private coaching session where we’ll roll up our sleeves and get right into the nitty-gritty. We’ll look at how to leverage your strengths and stop fighting what you perceive as your limitations, so you can build your business from a place of ease and flow. We’ll get a clear sense of your unique natural sales style, so you can start selling with confidence and integrity.

Because it’s a one-to-one session, we can focus entirely on the specifics of your situation, so there’ll be no wasting time on areas that aren’t relevant to you.

At the end of the session, we’ll put together a clear strategy to address the areas where you’ve been feeling most stuck and make a step by step plan to reach out to more clients in a way that feels natural and authentic to you.

Part 3: The Follow-up

Three weeks after your original Deep Dive session, we’ll schedule a 50 minute call where I can check in with you to see what’s been working and what needs to be tweaked – and go deeper in some areas.

I’ll hold you accountable for making the changes you need to really get unstuck.  Here’s where we’ll make double sure you have a robust plan, that can withstand the odd curveball that life’s bound to throw at some point, so you can turn your focus to building a truly sustainable business.

Part 4: The Report

After your coaching sessions are over, you'll get a full written report of all we've discussed, with all my suggestions collated for you and a tailor-made plan for your next steps.

Once you understand the key to ethical marketing and sales – and discover your own authentic sales style – you’ll be able to connect more deeply with your dream clients, and earn a decent living doing the work you love.



Let's Get Started!


Are you interested in working with me? Excellent!

Here’s what to do:

Step 1. Make your payment here.

Step 2. Within 24 hours of making your payment, you’ll receive an email from me with your Clarity Questions, a contract and instructions for booking your session.

Step 3. Then we’ll hold your session and get you started on identifying exactly what’s holding you back so you can address it and then start growing the business of your dreams.

If you have any questions, just get in touch and I’ll be happy to answer.




Sophy helps people promote their business in their own way, in a way that they don’t have to compromise their individuality, freedom and integrity. Working with her was like a huge boost of confidence... I’ll be applying these strategies in my business for a long time to come.”

Michelle Ayn Tessensohn, Master Coach, Visionary Passages



A Note from Sophy...


Big change isn’t easy, and this is going to entail a big inner shift, from feeling like sales and marketing are pushy, uncomfortable and not what you want to be doing, to feeling that it's as creative, heart-centred and service-based as the work you set up your business to do.

When you’re ready to go for it, you have an experienced mentor right here to give you the tools, companionship and wisdom for your journey.

No one else can walk your journey for you, but I will be with you when you make changes, when you’re tested and when it just feels too hard. When you hit setbacks and bumps in the road, you won’t be alone.

If you'd like a free, no-obligation consultation to chat about you business and see if we're the right fit, just click on the button below:



What they're saying...





"...she really opened my eyes to what's possible in my business..."

I found my Selling Without Selling Out session incredibly helpful and enlightening. Being quite familiar with sales and marketing techniques I had been concerned that Sophy might not be able to suggest anything that I hadn’t already considered – boy, was I wrong!!

I loved how she managed to make suggestions which pulled together several threads of ideas I’d already had and turned them into something spectacular which plays firmly to my strengths. I also liked how she pointed out strengths in my business which I hadn’t even realised were there. The whole session gave me a completely new perspective on my business as a whole, and made me realise how small I was playing.

I would recommend Sophy’s services without hesitation! She is patient, persistent, and supportive, and makes me feel like I can achieve much more than I was aiming for. I think anyone who is struggling to make sense of their products, pricing, and services would benefit greatly from speaking with her. She really opened my eyes to what’s possible in my business.”

Eli Trier | Artist & Author


"...suggestions that make perfect sense and seem so simple..."

“I’d never had coaching before and wasn’t sure what to expect from working with Sophy but I was really impressed. I came away from my session feeling really focused and driven – I actually got straight to work when I got home. I would definitely recommend Sophy to other VAs who are struggling with focus and how to prioritize tasks, and to my current and future clients. She gives great suggestions that make perfect sense and seem so simple! And she provides clear instructions on how to implement her suggestions.”

Jessica Brown | Founder | Nihongo Connection


"...I'm seeing quick results from my work with her..."

"Sophy is really outstanding at what she does. I would highly recommend her services to anyone I know who wants to create a more heartfelt marketing approach for their business. 

Since I followed Sophy's guidance, I'm attracting more of my ideal clients, and when they call, they even tell me they relate to specific things I've expressed in my web copy. 

Her approach is very practical but also warm, down to earth, patient, kind and authentic. It's FUN working with her! 

Sophy keeps the sessions filled with relevant conversation and teaches practical strategies that I can use to achieve my intentions. She's delivered amazing content without any fluff, and I'm seeing quick results from my work with her." 

Jen Johnson | Mindfulness Teacher and Coach

"WOW! Sophy is pretty amazing -- think soul search + practical advice + integrity. In just one hour she already made great suggestions for how I might manage a big business transition without feeling that I have to give up all my income and start from scratch again."

Kerstin Martin Squarespace Authorized Trainer and Web Designer


"...she helps people succeed by being more of themselves...“

"Sophy helps people promote their business in their own way, in a way that they don’t have to compromise their individuality, freedom and integrity. She helps people succeed by being more of themselves. She’s so affirming and supportive. Working with her was like a huge boost of confidence. She’s one of the most supportive and affirming coaches I’ve worked with.

I got a lot out of Selling Without Selling Out and think that I’ll be applying these strategies in my business for a long time to come.”

Michelle Ayn Tessensohn | Master Coach | Visionary Passages


"...such a relief to know I can do it in a way that's totally authentic..."

I felt like Sophy just ‘got me’ from the get-go. She left me with simple, actionable ways to boost my business, and it’s such a relief to know I can do it in a way that’s totally comfortable, authentic, and suited to where I am in life + biz. I’m feeling lighter and bolder, and ready to rumble!”

Christina Paul | Web Designer & Copywriter | Zeoni Creations


"...her gentle push and clarity has gotten me back on track..."

“My session with Sophy has given me clarity to be able to prioritize what needed to be done now while still being aligned with my long term goals. I would definitely recommend her services. She has a calming presence and was quick to see what I needed and the direction I needed to go, and was on point without being pushy or dictating. She's insightful and breaks down the overwhelming tasks into small, manageable ones.  Her gentle push and clarity has gotten me back on track on what I need to do and why I need to do it.”

Jannie Mitzeiko Harvey | Founder | Read it to Me

"...amazed by her ability to guide me with insightful questions..."

“I wasn’t sure what Sophy could do in just one hour, but was truly amazed by her ability to guide me with insightful questions to a structure, plan and strategy. I couldn’t wait to get off the phone and start implementing right away!”

Tasra Dawson | Artist & Advocate

"I no longer feel like my business is running me. Before Selling Without Selling Out I was drowning in doing all the things and unhappy about doing most of them. Now I have a clear strategy and clear steps to get there. Most importantly, it feels easy.

It’s been such a pleasure working with Sophy. She is so calm and genuine. It felt like we were sitting right across from each other over tea, not oceans apart!"

Erica Lampley Brand & Graphic Designer