Stories from my clients

tara leaver - artist, e-course creator & mastermind participant


Tara is a powerhouse of enthusiasm and creativity - one of those people who lights up when they talk about what they do. She's a painter and a born teacher and communicator and has been running an online business for five years. Her message of freedom through art has found her over 9,000 followers on Instagram, so although she describes herself as being ambivalent about marketing, she's clearly doing something right... 

She joined the inaugural Mastermind, which ran in early 2018. You can find out more about her and her art and courses at her site.

The Before

Before signing up for the Mastermind, Tara was losing some of her passion for her business and feeling a bit stuck around how she marketed her e-courses. Having somewhat fallen into being an entrepreneur, after the side gig she set up as an experiment took off and turned into a business, she had done a huge amount of work over the years to learn more about designing and running online courses. Like all solopreneurs, she faced having to keep generating her own momentum, day in, day out.

"When I first read the sales page for the Mastermind, I was feeling like I’d fallen out of love with my work. Not to the point of wanting to give up on it, but just feeling jaded with all the marketing and outreach side. I think as an introvert, learning to navigate marketing in a graceful way is a particular challenge. I knew that I knew how to make courses, create and edit the videos and so on - it was the outward-facing side of things that I needed the help with.

I felt like I’d done a lot of business and marketing courses and I’d learnt as much I was going to in that context and I needed something a bit more personal that I could relate to the specifics of my own business. I’d reached a stalemate and felt like I was constantly reinventing the wheel with my marketing, even though I’d learnt such a lot about how to do it. I needed to find a way to make it self-sustaining.

I wasn’t consciously looking for something like the Mastermind, but when I saw the sales page a light went off, and I just knew, this is what I need. I could see how it could restart my enthusiasm and my faith in my ability to make my business work."

The Offer

Before joining the Mastermind Tara was very used to working in isolation, without having easy access to feedback from other people who really knew the details of how her business worked.

"I was really attracted by the idea of a very small focused group, something that gives you the connection to other business owners but in an intimate way, rather than some of the big Facebook business groups I’m part of - they’ve been really helpful, but I’d reached a point where I needed something that bit smaller and more personal. And for the group to be run by someone who knows what they’re doing and can give you encouragement, but also specific pointers and accountability.

The small group was amazing because even though we all had quite different businesses, having that camaraderie made such a difference - and we also seemed quite in sync with one another, often having ups and downs at around the same times. Just being able to check in on the FB group and get someone else’s perspective was so useful. It was very cosy and non-intimidating. That personal element was crucial.

The other half was Sophy and her guidance and all her years of experience in various different spheres of business. It made such a difference to have that sounding board from someone who could look at what you were doing and give advice that’s not just encouraging but also practical."

How the Mastermind worked:

  • 3 1:1 coaching sessions to be able to dive deeper than is always possible in a group setting
  • A 3 hour group coaching session to set meaningful flexible goals for the 12 weeks
  • A secret FB group with daily interaction and a weekly timetable of check-ins for group accountability
  • The option to create co-working sessions or simply to ask to be held accountable for getting something done on a particular day
  • Weekly opportunity for editorial review of sales copy, website rewrites, newsletters, blog posts etc
  • Fortnightly small group (5 people) video meeting sessions with 'hot seat' coaching slots for each person
  • Prep work before the 12 weeks of group work started and follow-up afterwards, meaning that the support lasts for 4 months

If this sounds good to you, you can sign up to go on the waiting list for the Mastermind by clicking the button below:

The Transformation

Being in the Mastermind has had a significant effect on how Tara feels about the processes that go into running her business, particularly around the areas of goals and focus.

"As a result of doing the Mastermind I have a very different feeling about goals. Before I was quite resistant to them, but now I can see how you can put goals in place that guide you while still having breathing room in them.

Having just three goals really made sense to me and linking it into how you’re feeling was so much easier to work with. Some of my goals had to be adapted as I went along and could see how it needed to be adjusted slightly - but then I started to see how they didn’t have to be so rigid.

The Mastermind really helped me with focus, and having the container of the group element running for 12 weeks gave it clear boundaries.

The marketing problems I was having (and that I see other people having) were related to focus. There are so many things you could do, but you have to choose one or two, try them, see how they go and course-correct as necessary. Left to myself, I’m self-motivated but also quite free-floating and having the external accountability was really important.

The structure was really helpful - the way we had certain check-ins on Mondays, Tuesdays, Thursdays and so on. Even if you set those kind of targets for yourself, it’s so easy to let yourself off the hook for deadlines, so having that kind of outside accountability is huge."

The Bottom Line

"During the 12 weeks of having all that group and 1:1 support, I was able to run mini experiments in my business and marketing and to gain a new level of clarity and authority. I got that guidance and container within which to experiment in a safe space and get lots of feedback.

An unexpected bonus was that the small group dynamic meant we built a relationship over the course of the mastermind, and because we all get on well and enjoyed the format so much, we've continued to meet for monthly calls to support each other, which so far is proving invaluable. 

I only have positive things to say about it. I just got so much done during the Mastermind."

If you're interested in the Mastermind, or one of my other services, like The Full Story, you can arrange to have a virtual coffee with me by clicking the button below to book your free consultation. There's no pressure to buy - it's just a process of finding out whether we're a good fit and if the timing is right for both of us.