Help your business stand out.
Here's what using the power of story can do for you and your business:
- Help you connect with potential clients and customers on a deeper level.
- Make your business instantly memorable.
- Showcase what differentiates you from your competitors.
And you can achieve all this by leveraging a skill you've had since you were about three years old - one that you've probably been trained out of using for work purposes, but that you use effortlessly every time you meet a friend for coffee...
How it works:
Have an experienced editor, writing mentor and business coach look at your whole online presence and tell you what's working and what's not in your copy at the moment.
Get 1:1 coaching to draw out your unique stories, followed by personal editorial support to hone them.
One of the hardest things to do well as a creative entrepreneur is to tell our own story.
In my work as a business coach, I see so many small business websites where the copy is flat, generic and just not that engaging.
One former client of mine was an artist who, in person, was quirky (to the point of eccentric), stylish and passionate about her art. However, in her web copy she was trying so hard to come across as professional that she ironed out everything that was sparky, memorable and unique about herself and her business.
Another former client, a coach, was a highly proficient writer who had previously been a lecturer, and who found it incredibly hard not to keep slipping into formal academic language in her website. Every time she cited studies and referenced journal articles, she felt like she was communicating her expert status, but actually she was stifling her audience's connection with her subject matter.
People want to understand what your business would actually do for them - and stories are a fantastic way to flesh that out and make your results seem real, concrete and something they could experience too.
Stories make people feel something - which helps them to understand why they might want what you do.
One of my Mastermind clients is an osteopath. I've never been treated by an osteopath, and I was struggling to understand exactly how she worked with her clients, until she told me a story about working on a man with quite a high-powered city job - and how, as her hands were working on his body, she felt a sense of deep, intense stillness within him. Even though everything she knew about his life and job was at odds with this stillness, she asked him, "have you been thinking of becoming a monk?". As the words left her mouth, she wondered if he would think she was crazy, but instead he looked astonished and asked, "how did you know?"
This story made me go from not being able to picture what she does for her clients to wishing I could have a session with her, and wondering what her hands would discover about me.
Stories have a visceral effect on us - they're not real, but they feel real.
When people have an MRI scan while they read a short story, the areas of the brain that light up when they read about an activity are identical to those that light up when they actually experience it. That's the power you can tap into by using stories when you talk about your business.
Even if an entrepreneur has beautiful visual branding and a stunning site, their message will fall flat without using the power of storytelling to draw people in and make them eager to know what happens next.
Wouldn't everything about your messaging, marketing and sales be easier if you had at least one clear, memorable story to tell about your business?
That's what this package is here to do for you.
These days I'm a business and brand voice strategist, working with web designers, e-course creators and coaches - but in my former working life I spent twenty years working as a writer and editor. I know how stories work from the inside out, and I'm an expert in teasing out your most powerful stories and then polishing them until they shine.
I've taken everything I learned as a publisher, book festival director, short story prize manager; all the lessons I gleaned from working with writers like Margaret Atwood, Ian Rankin, Irvine Welsh and Ali Smith; and everything I know from my years helping novice authors improve their first novels - and I've applied it to the world of online business writing.
Online businesses are built on words...
From your web copy to your Facebook status updates to your ads to your sales conversations, your business functions through words and stories. Understanding how to make your story work to your advantage is infinitely more powerful than hiring a copywriter to write a particular sales page for you - this is a core business skill that you can use every day.
Does this sound as if it would be useful for you?
Fabulous - here's how it will work:
- I'll ask you to fill out a short questionnaire about your business.
- I'll analyse your overall online presence (concentrating on your web copy, but also looking at up to two social media channels).
- We'll have a 1:1 coaching session to talk through all my findings, and so I can start drawing out from you the real story that's at the heart of your business
- I'll give you some writing homework (with clear templates to make it easier)
- We'll do a live editing session together (using Zoom video, so we can share screens and you can have a recording of the session at the end).
Your investment for the Story Clinic is £300.
If you'd like to go ahead, the first step is to arrange a free consult call with me:
What they're saying:
"...I'm seeing quick results from my work with her..."
"Sophy is really outstanding at what she does. I would highly recommend her services to anyone I know who wants to create a more heartfelt marketing approach for their business.
Since I followed Sophy's guidance, I'm attracting more of my ideal clients, and when they call, they even tell me they relate to specific things I've expressed in my web copy.
Her approach is very practical but also warm, down to earth, patient, kind and authentic. It's FUN working with her!
Sophy keeps the sessions filled with relevant conversation and teaches practical strategies that I can use to achieve my intentions. She's delivered amazing content without any fluff, and I'm seeing quick results from my work with her."