Find just the right words to reach the right people.

  • Learn how to write copy that connects on a deep level, creating loyal fans for your business

  • Write a sales page that sells without feeling awkward, pushy or manipulative

  • Stop procrastinating & rewrite your site

  • Get expert feedback & 2 rounds of revisions

  • Get a whole year of follow-up support

This is 1:1 support, on a timescale to suit you (from 2-8 weeks) with six coaching calls for £1,300.


You know that you need your website to work FOR you, as your hardest working 24/7 employee - but how do you know where to start? Every time you sit down to write, it’s like a dark cloud descends on you.

How can you write copy that attracts your ideal clients?

How can you tell whether what you’ve written is any good? How many pages should your site even have? How much should you write? And how can you get help with your writing without losing your own unique voice?

Maybe you’re being too wordy - but how do you decide what to take out? It’s so hard to say everything you want to say AND be concise! If only someone could edit your work for you, keeping the essence of what you want to say, but cutting the rest.

You’ve read so many of your competitors’ websites that you’re starting to lose your sense of who you are and what makes you unique. You’ve asked friends, family and colleagues for feedback - and what you’ve got back is confusing and contradictory advice.

You know that you’re too close to your business and your website to be objective about it. You can’t see the wood for the trees.

You want to give people enough information to make a buying decision with - but without being too salesy. Is it even possible to write effective sales copy that’s still gentle and heart-centred? And when you’re a solopreneur, how do you draw the line between the personal and the professional?

You know there’s a set of rules out there for what works when writing for your business - but at the same time, you don’t want to sound cookie-cutter or formulaic. And you really don’t want to write copy that’s manipulative or pushy.

You’re used to D.I.Y-ing your business - and you want to build solid copywriting skills that you can use every day - but going it alone here isn’t really working for you.

What if you worked 1:1 with an expert guide?

You could feel proud of your website and confident of your ability to write more to grow your business.

You could understand the ‘rules’ of writing online, well enough to be able to bend them just enough to sound like you.

You could get detailed, specific feedback, so that you would know that each page on your site was as strong as possible.

You could stop procrastinating on this and just get it done.

If you’re ready to have a website that reflects who you really are, and that makes your potential clients wonder how you got inside their heads, it’s easier than you think. However long you’ve been procrastinating, now is the time.

Your website can be your greatest ally, working through the night for you to attract the clients you most want to work with. And I can help you make that happen.

I’m an editor turned writing and messaging coach. I work with creative entrepreneurs to help them find the right words so they can get known for being who they really are. I’ll help you to create a website that sounds like you on your best day and speaks directly to your dream clients’ greatest needs, hopes and dreams.

Even if you don’t consider yourself to be a born writer, you have a huge advantage over any copywriter you hire in to write your site for you. You know your business (and yourself) inside out. It would take any outsider, however skilled, hours, and hours, and hours to get even a tenth of the inside knowledge that you have - and then they would need to be able to write in your voice too. The bits that you’re missing are the distance to give you perspective and the specific copywriting expertise - and I’m here to help with both these issues.

Copywriting is a craft rather than an art - it’s eminently learnable, and you have many of the skills you’ll need already (because if you’re anything like the other entrepreneurs I work with, you’re creative, empathetic and good at connecting with and understanding your clients). You just need to be pointed in the right direction and you’ll be able to learn everything you need to know.

My approach differs from many copywriters in two main ways.

Firstly, I think there’s much less of a difference between ‘good copywriting’ and ‘good writing’ than is often suggested. Yes, there are some conventions about writing more colloquially and using shorter sentences and paragraphs, that make your work more readable online - and you need to be more aware of just how incredibly easy it is for people to click away from your text. But, honestly, the strength of knowing your audience, writing in their language, telling an involving story, bringing in emotion alongside hard facts - all the things that have always gone into good writing - all make for strong and effective web copy too.

Secondly, much traditional copywriting advice was developed in the ‘Mad Men’ era of advertising and direct mail and relies on manipulating and pressurising your audience into buying. I absolutely reject the necessity (and the ethics!) of applying these tactics. The ‘gurus’ of copywriting tell us we should be 'agitating' our clients' pain points and then 'intimidating' them into buying.⠀⠀
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I think there's another way, one that's made much more possible by the long reach of the internet. I think if we really get to know our ideal clients, our writing can reach out to them and them alone, gradually filtering out all the 'nearly-but-not-quite-right' clients along the way, until we're only talking to the people who actually want to hear what we have to say. Those people don't need to be agitated or intimidated into saying yes - they don't even need to be convinced or persuaded - they're already looking for someone who does what you do (or if they're not actively looking for you, it's because they don't know you exist - they'll still be delighted to stumble across you).⠀⠀
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I don't think anybody should be writing to manipulate. We should understand our own unique message well enough, and the needs of our perfect-fit clients well enough, to be able to write for resonance.⠀

My approach uses hard data from customer research combined with the power of storytelling to write emotionally-intelligent and effective web copy. If this sounds like it might be up your street, then this package has been created with you in mind.


What they’re saying:

”Sophy is a copywriter extraordinaire.”

Kerstin Martin | Squarespace Authorized Trainer & Online Educator

“I've been able to clarify my target and my message and to create a website that hits the right note… I got practical input that wasn’t formulaic and wasn’t based on what “should” be done. Sophy completely took into account not only my business needs but who I am as a person.

Jessica Uys | Enneagram Coach


As a result of our work together in Web Copy Essentials, you’ll have:

  • A website you’re proud of, that sounds like you and that attracts your dream clients

  • Training in the basics of pro copywriting, & a reliable framework you can keep coming back to, taking the guesswork out of writing

  • A good understanding of how to get inside your clients’ heads, so you can write copy that resonates every time

So how does it work?

It’s a 1:1 programme that can run anywhere between 2-8 weeks (depending on both of our schedules and how much time you’ll have to write and revise each week). You need to be sure when you sign up that you have the time to commit to it over this period - I believe that deadlines and accountability are key to getting this done, so I’ll hold you to this timescale.

Here’s what’s included in the package:

  1. Clarity Questions - before we begin working together, these questions and writing prompts will start to get your creative juices flowing and give us a firm foundation for our work.

  2. Detailed training - on how to write engaging and compelling web copy that your clients will connect with on an emotional level (because buying is an emotions-first-rationalise-later experience). You’ll also get a simple checklist you can use to make sure that all your writing is as strong as possible.

  3. Templates that you can tweak to fit your own business and story (and use again and again in the future). These are ‘plug and play’ - they’ll give you all the structure you need to start writing your three core pages (Home, About & Sales). You’ll get your templates as shared Google Docs (for our eyes only) so we can collaborate fully.

  4. The 1:1 guidance & support you need as you start writing your first drafts, safe in the knowledge that you’ll get expert help at every stage. I’ll be commenting directly on your Google Doc drafts and also sending you video walk-throughs of my thoughts on what you’ve written so far. You’ll get expert tips on how to bring out your unique voice and story and I’ll help you get started with some basic SEO keywords research so that you can be sure that you’re writing on the subjects that your ideal clients are searching for help with. You’ll also learn a simple customer research strategy, so you can give centre stage to your clients’ stories and experiences.

  5. 6 video calls (1 x 60 mins; 5 x 30 mins). The first is to kick off the process, the rest are so we can talk through anything you’re stuck with, week by week.

  6. Unlimited email support (Mon-Fri in business hours) during the programme - all your questions answered within two business days, so you’re never left hanging.

  7. Access to my ‘little black book’ of recommended web designers, visual branding experts, photographers, social media consultants, SEO experts etc., in case you need extra help in any of those areas. I’ll also hand-pick resources (articles, books, podcasts etc) just for you, so you get extra depth without the overwhelm.

  8. 2 rounds of revisions - I’ll mark up your draft copy with suggestions, tweaks and changes in Google Docs and send you a video walk-through; then you go away and make changes; then we go through the cycle again.

  9. 3 perfectly-polished pages to form the heart of your website (your Home Page, About Page and Sales Page) plus a plan for everything else you want to write as part of your site.

  10. A whole year of follow-up support via membership of my Creatively Connected community - the fee for this is included in your package. You’ll get monthly opportunities to submit more copy for my feedback, plus the option of joining monthly hot seat group coaching calls to ask any questions, and you’ll also be able to join in the weekly live virtual co-working ‘Just Write’ sessions, where you can also ask questions about your writing.

Your investment is £1,300.

This is much less than it would cost to get a decent copywriter to write the site for you, and this way everything is absolutely in your voice (because you wrote it!) and you'll be learning how to hone one of the most critical skills in online business.

As your business grows and changes, you'll easily be able to go in and make updates or changes to your copy, knowing that you’re still following the principles of good copywriting.

Interested in working together? Fabulous! Here’s how it works:

If Web Copy Essentials sounds like it might hit the spot for you, the first step is to book a call with me. We’ll check if we’re the right fit and see if now is the right time for you to invest in your copy (if you haven’t got your core message dialed in yet, that would be more of a priority, so my Story Power programme might be more useful to you…).

Before our consultation, I’d like to know a bit about you and what you’d like to get out of working with me, so when you book your call, I’ll be asking some questions as part of the booking process.

At the scheduled time of your consultation call, we’ll use the opportunity to make sure we’re the perfect fit before you commit.

If you decide to work with me, I’ll tell you the exact steps for getting started. If you decide not to work with me or if were not a perfect fit, I’m happy to share other resources to help you get what you need.

But before you hit the button below to set up the call, please bear this in mind - Web Copy Essentials is not for you if:

  • you just want someone to take the whole thing off your plate and write your site for you

  • you already consider yourself to be a pro copywriter and are on top of all the skills involved in writing for the web

  • you don’t react well to feedback (even when delivered kindly!)

  • you’re not clear on your niche and message

  • you don’t want to do any customer research

However, if you DO want to write your own shiny new web copy with heaps of personal support, and training that will stand you in good stead for everything else you need to write for your business, please do go ahead and set up a call with me - I’d love to discuss how we could work together.

And if you have any questions you’d like me to answer in the meantime, I’m very happy to answer them - just drop me a line at sophy@sophydale.com.


 

“Sophy excels at being supportive, believing in her clients and allowing them to feel heard. And her copywriting skills are spot on!"

Sharon Newsom | Designer | The Qurious Effect


"...I'm seeing quick results from my work with her..."

"Sophy is really outstanding at what she does. I would highly recommend her services to anyone I know who wants to create a more heartfelt marketing approach for their business. 

Since I followed Sophy's guidance, I'm attracting more of my ideal clients, and when they call, they even tell me they relate to specific things I've expressed in my web copy. 

Her approach is very practical but also warm, down to earth, patient, kind and authentic. It's FUN working with her! 

Sophy keeps the sessions filled with relevant conversation and teaches practical strategies that I can use to achieve my intentions. She's delivered amazing content without any fluff, and I'm seeing quick results from my work with her." 

Jen Johnson | Mindfulness Teacher and Coach