I help creative entrepreneurs find a new level of clarity in their business.
Work With Me
Usually my clients work with me when they're ready to uplevel or pivot their business (maybe when they're poised to raise their rates significantly, or when they're starting to offer their services to a different kind of client) - or when they’re just feeling a bit stuck or ‘meh’ about what they’ve been doing.
Uncovering the story at the core of your business gets at the heart of what you do, why you do it and how you communicate.
Sometimes they're feeling lost in the crowd of their competitors, or it seems like people just aren't 'getting' what it is that they do. They're sick of feeling like they have to convince people to buy from them. One former client came to me saying she felt like she was 'screaming into the void of the internet' every day and still getting lost in the noise.
Sometimes my clients feel that they're visual people rather than words people, but usually, they're good writers who either haven't yet uncovered their personal brand voice, or who understand that getting editorial feedback can take good-enough text to the kind of great copy that has potential clients asking themselves how you got inside their head.
I also offer a purely editorial service as the 'secret weapon' for well-established entrepreneurs who know their brand voice but want to be sure that all their content is hitting a consistent tone and/or that they're changing register appropriately for a different audience group.
Whether they're relatively new to business or have many years of experience under their belt, my clients know they want to stand out from the crowd and get noticed by the people who want what they have.
Who I Work With
My clients have usually been in business for at least a year, sometimes a decade; most often working as a one woman band, sometimes with part-time support or a very small team. They're highly creative and very much focused on doing the best possible work for their own clients. Often they're 'accidental entrepreneurs' - they wanted to be an artist or a life coach or a writer or a yoga teacher, but that turned out to mean being self-employed.
I work with:
They’re proud of the business they’ve built up but want to make sure that their online presence fits them and their ideal clients like a glove.
What We Do Together
If you decide to work with me, we will focus on uncovering the story at the heart of your business, to give you a new level of brand clarity. And we’ll craft the right words to reach out to your perfect fit clients, whether that involves rewriting your website or coming up with a new landing page, email campaign or blog series.
I will make use of all the skills I honed working for two decades in publishing as an editor to help you to get to the heart of the story you want to tell about your business - instantly making you and your brand more memorable.
My work combines a strategic, analytic and results-driven appraisal (involving qualitative research into your ideal clients and also your competitors) with a more holistic approach that ensures you’re working in alignment with your core values and inner sense of purpose.
Overall, my aim is to help you to find flow, freedom and fulfillment in your business by tuning into your inner voice, speaking up and being heard by all the right people.