Hello! I'm Sophy.
I’m a business mentor for creative small business owners.
I specialise in messaging, brand storytelling and creating sustainable marketing strategies for creative entrepreneurs.
I work with coaches, creatives and service-providers who feel their voice is getting drowned out online in a sea of similar-sounding competitors.
How do you stop sounding generic - just another life coach or designer - without resorting to the hype, hustle or hard sell of conventional online marketing? And how do you grow your business while staying true to yourself?
When you nail your message, your business will effortlessly stand out from the crowd. You'll get noticed for being who you really are. You’ll have the right words to reach out to your ideal clients, your dream business partners and the influencers who could help you to grow your audience.
You don't need to be loud and brash to be heard above the online noise - your quiet voice can have a big impact with the exact people you most want to reach.
And once you have the foundation of a clear message that resonates with your ideal clients, you can build on that clarity using the power within the two core skills that I help my clients to hone:
- Building authentic relationships
When you focus on telling a compelling story about what you can do for your clients, and on doing consistent outreach to build meaningful relationships, your business will grow in a way that feels good to you.
The right people - your people - will recognise you immediately as one of their own; understand and remember your brand; instantly 'get' your perspective on their issues; care about what you have to say; and they'll be asking to buy the service you most want to provide for them.