Hello! I'm Sophy.


I can help you uncover the story at the heart of your business, so you can become known for being who you really are.


I'm an editor, writer and story strategist.

I'll help you uncover your core story so you can create a business that feels like home. You’ll have a new-found clarity about business and marketing decisions and a way of engaging with potential clients that feels natural and allows you to be completely true to yourself.

No more feeling lost in a sea of similar-sounding competitors - now your business will effortlessly stand out from the crowd. You'll get noticed for being yourself.

No more feelings of dread around posting on social media or feeling guilty because it's weeks since you last wrote to your mailing list. Instead, you know just what you want to say and you know it's just what your perfect fit clients want to hear.

You don't need to be loud and brash to be heard above the online noise - your quiet voice can have a big impact with the exact people you most want to reach.

If you're already confident about your brand voice, I can be your secret weapon, helping you ensure that all your copy hits just the note you're looking for (particularly helpful if you're reaching out to a new client group).

And I can get you beyond the fear of the blinking cursor and blank screen, so you can write with confidence and grow your audience. I can even help you write your 'calling card' book, to establish your expertise.

The right people - your people - will recognise you immediately as one of their own; understand and remember your brand; instantly 'get' your perspective on their issues; care about what you have to say; and they'll be asking to buy the service you most want to provide for them.

That's the power of knowing your core story. Online businesses are built on words - from your web copy to your emails to your FB ads and Instagram stories to your sales calls - use the right words and move the right people. No manipulation, no hard sell, no need to convince or persuade anyone. Just being noticed by the people who want what you've got.



“I felt like Sophy just ‘got me’ from the get-go. She left me with simple, actionable ways to boost my business, and it’s such a relief to know I can do it in a way that’s totally comfortable, authentic, and suited to where I am in life + biz. I’m feeling lighter and bolder, and ready to rumble!”

Christina Paul | Web Designer + Copywriter | Zeoni Creations

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Stories are how we connect with & understand one another.

“The one thing you have that nobody else has is you. Your voice, your mind, your story, your vision. So write and draw and build and play and dance and live as only you can."

- Neil Gaiman, Make Good Art

If you can uncover your own story and tell it compellingly, you'll stand out from the crowd (and among many other benefits, you won’t have to compete on price again). And if you infuse your web copy and newsletters and social media updates with stories, your writing will automatically be much more engaging and memorable.

Most importantly though, once we uncover the story that's at the heart of your business, you'll be able to express what you stand for with a clarity and conviction that draws your perfect-fit clients towards you.



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Sophy helps people succeed by being more of themselves. She’s one of the most supportive and affirming coaches I’ve worked with. I got a lot out of our sessions together and think that I’ll be applying these strategies in my business for a long time to come.

Michelle Ayn Tessensohn | Master Coach | Self Mastery Coaching

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The Full Story gets at the heart of what you do, why you do it and how you communicate.

We'll find your Signature Offering - your defining service, which needs to be at the heart of your business.

As a result of my research and interviews, you get a hotline to everything your perfect fit clients think about you - and what they really deep-down want next from you.

And you get a crystal clear, dialled-down sense of what your brand is, what you stand for and exactly how you're different from the rest of your market. This makes your business infinitely more referrable and makes it much easier for you to pitch to podcast hosts or potential collaborators or partners.

We’ll align your core story with your overall marketing strategy and business structure, so that you have one holistic business game plan that can be the foundation of all your decision-making and messaging.

You’ll feel more clarity, more confidence and more trust in yourself. Every decision you need to make about your business (and we all know how many decisions we need to make every day!) will come from this foundation of self-knowledge and clarity.