I work with people who feel that running their business has turned into a demanding job, with long hours for not enough pay.

They know something needs to change, but dislike the hype and hard sell of conventional online marketing.

I help them radically simplify their business to make it more profitable and sustainable, so they can finally start enjoying the freedom that comes from being your own boss.

My focus is on helping my clients to do less better, so that they can get out of the trap of hustle and overwhelm and start experiencing some breathing space.

My background is as an editor and writing mentor - but these days, instead of editing novels and memoirs, I’m editing my clients’ business models, marketing strategies, to do lists and calendars. I’m cutting the bloat and the attempt to do all the things, so that they can stop spreading themselves too thin.

I'm not a conventional business coach - but that's okay, because you're not running a conventional business. In fact, part of your motivation for setting up on your own was to do things differently - but it's so easy to get sucked into overwhelm or to lose your focus when there are so many different moving parts involved in running a business.

Our focus will be on creating more ease, more flow - and more income and impact - for much less busy-work.

You'll also get to take advantage of my background in writing, so that you get copywriting support and brand voice strategy wrapped in with your business mentoring.