I'm an editor, writer, customer researcher and story strategist.

I'll help you uncover your core story so you can create a business that feels like home. You’ll have a new-found clarity about business and marketing decisions and a way of engaging with potential clients that feels natural and allows you to be completely true to yourself.

No more feeling lost in a sea of similar-sounding competitors - now your business will effortlessly stand out from the crowd. You'll get noticed for being who you really are.

No more feelings of dread around posting on social media or feeling guilty because it's weeks since you last wrote to your mailing list. Instead, you know just what you want to say and you know it's just what your perfect fit clients want to hear.

You don't need to be loud and brash to be heard above the online noise - your quiet voice can have a big impact with the exact people you most want to reach.

If you're already confident about your brand voice, I can be your secret weapon, helping you ensure that all your copy hits just the note you're looking for (particularly helpful if you're reaching out to a new client group).

And I can get you beyond the fear of the blinking cursor and blank screen, so you can write with confidence and grow your audience. I can even help you write your 'calling card' book, to establish your expertise.

The right people - your people - will recognise you immediately as one of their own; understand and remember your brand; instantly 'get' your perspective on their issues; care about what you have to say; and they'll be asking to buy the service you most want to provide for them.

That's the power of knowing your core story. Online businesses are built on words - from your web copy to your emails to your FB ads and Instagram stories to your sales calls - use the right words and move the right people. No manipulation, no hard sell, no need to convince or persuade anyone. Just being noticed by the people who want what you've got.