Erica Lampley, Brand & Graphic Designer - Erica Lampley Studios
What I bring to business strategy and mentoring:
I bring a skill-set from my previous decades working in the books world. I use the skills I honed over two decades working as an editor when I help my clients to do less better. Cutting, simplifying and clarifying are core to the work of an editor, and in my work now, I simply apply those skills to my clients’ business models and to-do lists, rather than to the plot and character list for a novel.
"Sophy is substantive, no-nonsense, a deep listener and able to move people along when they feel stuck"
Kerstin Martin - Squarespace Authorized Trainer and Web Designer
I don’t just apply these skills metaphorically though. My instinct for a story can also help your business to stand out in a crowded market. Once we uncover the story that's at the heart of your business, you'll be able to express what you stand for with a clarity and conviction that draws your perfect-fit clients towards you. You won’t need to compete on price, because you’ll be in a category all of your own.
My background in writing and the arts means that I know from the inside out how words and stories work. I was one of those children who was always lost in the world of a book, and it didn't surprise anyone when I did not one but two degrees in literature, or when I went on to work in publishing or when I later became a writing mentor. When I left the cosy arts world to become a business coach for digital entrepreneurs, that did surprise people though.
Recently, when my mum moved house and politely insisted on returning everything I was storing in her cellar, I came across my 'Top Secret File' from when I was nine years old.
It turns out that, aged nine, I wanted to be a writer, inventor, archaeologist, detective and princess - my current field of work beautifully combines the first four of these elements (and luckily I don't want to be a princess any more...).
These days I get to write in my work, but also I get to invent and adapt new models for business and, like an archaeologist, uncover the layers of my clients' strengths, values and sense of purpose to discover the key to what creates their best work. Like a detective, I get to do customer research, to find out what makes my clients' own favourite clients tick.
I've never met people more passionate or creative than those running their own micro businesses. I'm constantly inspired by my amazing clients and love that I get to watch them grow and flourish. Now I'm bringing two worlds together - writing and online business - to work as a business strategist, mentor and copywriter.
This hybrid of writer, editor, researcher and strategist is an unusual combination, but it means that you get an editor’s eye on your whole strategy, plus copywriting support and brand voice strategy wrapped in with your business mentoring. I look at your business as a whole and how your copy fits into the bigger story you want to be telling.
"I would recommend Sophy to anyone looking to feel more themselves in their business, who wants to feel good about the marketing strategy they implement instead of following a mass market-type plan.
She excels at being supportive, believing in her clients and allowing them to feel heard. And her copywriting skills are spot on!"
Sharon Newsom - Squarespace Web Designer - The Qurious Effect