Would you like to be known for being who you really are?
You’re sick of trying to force your round peg into a square hole just in order to be able to say you’ve found your niche. But your lack of focus is leading to you being all things to all people and getting exhausted and over-extended as a result.
You understand why you’re supposed to niche, but it feels like you’re closing off so many interesting avenues. You don’t want to limit yourself - and none of the methods for nicheing that you’ve tried take account of what it’s like to be a creative, multipassionate person.
On top of that, you don’t want to have to compete solely on price - you want people to understand the real value of your services.
You’re sick of people seeming confused or glazing over when you try to explain what you do. You want to ditch the jargon and the tired elevator pitch and start feeling excited about telling people about your business. But you’re afraid that if you reveal your full self, you’ll lose the clients you already have.
You feel blocked when it comes to writing blogs and newsletters - how do you know what to write about? Why should anyone care about your point of view when so much is being written every day on the same topics?
You know that it would be easier to build partnerships and to reach out to potential collaborators or pitch for podcasts if you could clearly express what makes you different.
What if finding your niche and crafting your message could be a gentle, authentic and even enjoyable process?
What if you felt a calm certainty about what’s at the heart of your business, and what makes you stand out?
You don't need to be loud and brash to be heard above the online noise - your quiet voice can have a big impact with the exact people you most want to reach.
No more feelings of dread around posting on social media or feeling guilty because it's weeks since you last wrote to your mailing list. Instead, you know just what you want to say and you know it's just what your perfect-fit clients want to hear.
Unlock Your Message is designed to make sure that you harness the true potential of your unique story - so that you can own and express it fully and ensure that your message gets heard by those who need it most.
But one of the hardest things to do well as a creative entrepreneur is to tell our own story.
I meet so many solopreneurs who really struggle to describe what they do in a way that connects with their ideal clients.
If you’re sick of getting blank stares when you try to explain your business, Unlock Your Message may be exactly what you need.
One former workshop participant of mine was an artist who, in person, was quirky (to the point of eccentric), stylish and passionate about her art. However, she was trying so hard to come across as professional online that she ironed out everything that was sparky, memorable and unique about herself and her business. She was hiding her secret sauce.
People want to understand what your business would actually do for them - and stories are a fantastic way to flesh that out and make your results seem real, concrete and something they could experience too.
Stories make people feel something - which helps them to understand why they might want what you do.
One of my former clients is an osteopath. I've never been treated by an osteopath, and I was struggling to understand exactly how she worked with her clients, until she told me a story about working on a man with quite a high-powered city job - and how, as her hands were working on his body, she felt a sense of deep, intense stillness within him. Even though everything she knew about his life and job was at odds with this stillness, she asked him, "Have you been thinking of becoming a monk?". As the words left her mouth, she wondered if he would think she was crazy, but instead he looked astonished and asked, "How did you know?"
This story made me go from not being able to picture what she does for her clients to wishing I could have a session with her, and wondering what her hands would discover about me.
Stories have a visceral effect on us - they're not real, but they feel real.
When people have an MRI scan while they read a short story, the areas of the brain that light up when they read about an activity are identical to those that light up when they actually experience it. That's the power you can tap into by using stories when you talk about your business.
Even if an entrepreneur has beautiful visual branding and a stunning site, their message will fall flat without using the power of storytelling to draw people in and make them eager to know what happens next.
And by uncovering the stories at the heart of your business - and joining the dots to find the through-line that connects them - I’ll help you to find your unique message so you can start being known for being who you really are.
These days I'm a messaging mentor and copy coach, working with web designers, e-course creators and coaches - but in my former working life I spent twenty years working as a writer and editor. I know how stories work from the inside out.
I've taken everything I learned as a publisher, book festival director, short story prize manager; all the lessons I gleaned from working with writers like Margaret Atwood, Ian Rankin, Irvine Welsh and Ali Smith; and everything I know from my years helping novice authors improve their first novels - and I've applied it to the world of online business writing and strategy.
Online businesses are built on words...
From your web copy to your Facebook status updates to your ads to your sales conversations, your business functions through words and stories. Understanding how to make your story work to your advantage is more powerful than hiring a copywriter to write a particular sales page for you - this is a core business skill that you can use every day.
Working through the Unlock Your Message process will also use your stories to uncover your niche and message - and when you're crystal clear on your message, everything about marketing your business will be easier.
What they’re saying:
"I feel that I've gained so much clarity on how I want my business to evolve, who I want to serve and the 'why' behind it all. I believe that getting to the heart of the 'story' behind the business has been transformational as I now have a much clearer sense of how I want to move forward.
I would recommend Sophy's services to any creative entrepreneur who is feeling stuck and is not sure how to move from what is in their head to putting it all down into words (and actions) in a way that feels genuine, accurate and marketable.”
As a result of Unlock Your Message you’ll:
actually enjoy that moment when potential clients ask you what you do
attract more of your ideal clients - & they’ll immediately ‘get’ your perspective on their issues
be able to express the value of your work clearly, so you can charge more if you want to
do more of the work you love most and less of the ‘ho hum’
feel focused, energised and motivated about taking your business to the next level
How does Unlock Your Message work?
The process takes from two to four weeks and includes a video review of your current messaging, plus two 1:1 private coaching sessions and ‘homework’ assignments that you complete offline, to keep the momentum going in between our sessions.
Part 1: The Review
The first step is for me to see how you're using stories in your copy at the moment. As I work my way through your site, I'll highlight where I think stories would help you to communicate more effectively - and if you've buried any gems in there, I'll encourage you to give them more prominence. I'll send you a short video report on my findings, so we’re both on the same page as far as your current messaging is concerned.
Part 2: The Reflection
I’ll send you a set of journaling and reflecting questions for you to answer before we have our first meeting. These questions will draw out your key stories, along with a sense of your values, purpose and the vision you have for what your business can achieve. This in-depth questionnaire is where you start getting some insight into what’s really going on for you. This is your chance to put everything out there, and it’s where we'll discover the stories that will unlock your message. Once you’ve answered my questions, I’ll be able to pinpoint exactly what to focus on for your Deep Dive coaching session.
Part 3: The Deep Dive
Then we'll have a 75 minute 1:1 video session, where I’ll draw out more details and nuances from your stories - so that I can use my editorial skills to join the dots to find your core message. We will also discuss the central story you want to tell about yourself and your business - and how this story can form the basis of your whole business vision and purpose. Our main focus is on honing your message, so that you can express what you do powerfully and succinctly.
After the session I’ll send you my notes, with key takeaways. During the full period of our work together you’ll also have unlimited email access to me (with replies within two business days) so you’re never stuck or left hanging.
Part 4: The Follow-Up
Then we’ll have a wrap-up call (45 minutes) where I can check in with you to see what’s been working and what needs to be tweaked – and go deeper in some areas. I can hold you accountable for making changes to your website and we can make double sure that you really feel clear and confident in your new messaging.
You’ll come away with:
a clear niche and message
absolute clarity about who you work with and what you do best for them
a cache of stories to use in all your copy (and you’ll know how and when to use them)
Without a firm foundation of clear messaging, the rest of your marketing efforts can feel like you're swimming through treacle. Uphill. Oh, and the tide's against you... and did I mention the fog?
When you've got a clear message in place, you can use that as the basis for creating engaging and compelling copy that will draw your ideal clients to want to buy your products and services. The stress goes out of sales calls - you are only speaking to potential clients who resonate with your message and are eager to learn more - no more wasting time on discovery calls with people who are the wrong fit, and no more trying to convince people to buy.
Since your message is unique to you, it means you no longer need to compete with other life coaches/designers/insert your specialism here on price. Obviously, price is still going to be relevant for your clients, but it won't be the defining factor for them choosing you, which means you can charge based on the value you're providing rather than being constrained by the average rate in your niche.
Once you unlock the message you really want to tell the world, you'll want to share it, meaning networking and reaching out to people will be a thousand times easier.
Your investment: £350 (roughly $445 USD)
You may also want to consider combining Unlock Your Story with my Web Copy services.
Does this sound good? Excellent! Here’s how to get started…
The next step is simple - just book a free consultation call with me to be sure we're a good fit and that Unlock Your Message is the right move for you at the moment.
Before we speak, I’d like to know a bit about you and what you’d like to get out of working with me, so when you book your call, I’ll be asking some questions as part of the booking process.
At the scheduled time for your consultation call, we’ll use the opportunity to make sure we’re the perfect fit before you commit.
If you decide to work with me, I’ll tell you the exact steps for getting started. If you decide not to work with me or if we’re not a perfect fit, I’m happy to share other resources to help you get what you need.
And if you have any questions you’d like me to answer in the meantime, I’m very happy to answer them - just drop me a line at firstname.lastname@example.org.